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ESG through the eyes of new generations
Just a few years ago, ESG was mostly seen in investor reports and CSR strategies. Today, it’s becoming a language of values – one that younger generations of employees understand and expect. Why does how a company acts sometimes matter more than what it offers?
Employer brand vs. personal brand – conflict or synergy?
The modern job market is no longer just a space for employment – it’s a dynamic ecosystem where a company’s identity and the identities of its employees are closely intertwined. More and more often, we hear about the power of a personal brand – when developed consciously and authentically, it not only strengthens an employee’s professional position but also has a real impact on the image and recognition of the organization (employer brand). It’s no longer about which is more important – employer brand or personal brand. Today, the key question is how to combine them so they reinforce each other.
Remote onboarding: adapting to the new reality
Just a few years ago, employer branding was the domain of large corporations.
Today, more and more small and medium-sized enterprises (SMEs) understand that it’s a necessity.
Employer branding in SMEs – how to build an authentic employer brand?
Just a few years ago, employer branding was the domain of large corporations.
Today, more and more small and medium-sized enterprises (SMEs) understand that it’s a necessity.