Employer brand vs. personal brand – konflikt czy synergia in4ge

Employer brand vs. personal brand – conflict or synergy?

The modern job market is no longer just a space for employment – it’s a dynamic ecosystem where a company’s identity and the identities of its employees are closely intertwined. More and more often, we hear about the power of a personal brand – when developed consciously and authentically, it not only strengthens an employee’s professional position but also has a real impact on the image and recognition of the organization (employer brand). It’s no longer about which is more important – employer brand or personal brand. Today, the key question is how to combine them so they reinforce each other.

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